If you are not willing to risk the unusual, you will have to settle for the ordinary. – Jim Rohn
Vehicle wrapping has become immensely popular in recent years, with researchers expecting the global vehicle wrapping industry to have a compound annual growth rate (CAGR) of 12.65% from 2021 to 2031. The global vehicle wrapping market is propelled by factors such as evolving consumer preferences towards personalised vehicles, advancements in modernisation, rising disposable income, and the growth of the sign and graphics industry. This market has become the ideal channel for personal self-expression and to further brand awareness as a marketing and advertising strategy for companies.
The heightened interest in the vehicle wrapping market has given rise to numerous new trends. With that in mind, here are some of the leading wrapping trends to spark inspiration for your upcoming project.
1. Designs And Colours
Research studies show that younger generations, including Generation X, the Millennial Generation and Generation Z, make up 63,1% of the world’s total population. Further research indicates that these generations prefer bright and bold colours, with favourite colours ranging from Millennial Pink, Gen Z’s “Cyber Lime” or “Digital Lavender” and Gen X preferring violet and indigo hues, or exotic greens. These statistics could explain one of the top trends in vehicle wrapping. Bright colours are the top pallets being used for vehicle wrapping both for individuals as well as companies. Eye-catching colours ensure immediate attention, fulfilling the consumer’s need to create a point of interest.
2. Metallic & Satin Finish
Vehicle wrapping offers consumers a wide range of finishes including the favoured metallic finish. This type of finish gives your vehicle a polished metal look, available in gloss and matte colours. Metallic vinyls dominate the vehicle wrapping market, favoured not only by manufacturers but also by enthusiasts aiming to create a point of difference in the appearance of their vehicles. Aside from the aesthetic appeal, metallic paint has other advantages that entice consumers and make this finish extremely popular in the market. One of the main advantages of metallic paint is that it provides a light protection against small damages and against discolouration caused by UV rays. Additionally, the colour variations produced by some metallic colours make it easier to conceal small defects.
3. Pearl White
Pearl white has taken the world by storm! Applications of this finish are widely popular in multiple fields ranging from adding some elegance to your home with pearl finish paint to one of the colour options at every lady’s nail technician. Pearl white is the popular option in every industry and the vehicle wrapping market is no exception. Pearl car wraps have gained significant popularity among car enthusiasts for their ability to transform the appearance of a vehicle and add a touch of elegance and uniqueness. As with metallic finishes, a pearl white finish also offers consumers some protection against discolouration as well as concealing small scratches and imperfections. A pearl finish additionally offers consumers a wide variety of effect variations to choose from making it that much easier for consumers to achieve the exact finish they want!
4. Matte Finish
Moving away from the glamourous and shiny finishes and onto a more subtle approach to customising your vehicle, the wrapping industry offers matte finish in any colour imaginable. Matte finishes offer a remarkable representation of elegance and sophistication. In contrast to the conventional glossy finishes that are widely embraced in the market, the matte surface stands out with its distinctive texture. The non-reflective quality of matte finishes provides an upscale appeal that resonates with those who like a sleek but understated appearance. This finish gives consumers who would like to customise their vehicles without having a glitzy finished product, the option to do so.
5. Subtle Creative Touches
Want to dial down the glitz even further? No problem. Vehicle wrapping doesn’t necessarily need to involve covering the entire vehicle, another popular trend amongst wrapping enthusiasts includes adding subtle vinyl touches to either the exterior or interior of your vehicle. The vehicle wrap industry is also seeing a surge in using unique and creative techniques, such as the use of partial wraps. Partial wraps entail applying the wrap material to only a specific section of the vehicle, such as the hood or roof. Pinstripes over the roof of your vehicle, colourful dashboard details or handles are among the popular examples of adding that little bit of creative flare without having to go overboard.
These trends are merely the tip of the iceberg of creativity and ideas that come from this booming industry. However, with great ideas comes great responsibility – maintaining your vinyl as per the care instructions should always be the top priority, and always remember to use the right materials and tools to make your ideas come to life.
Ready? Set? Wrap!
Want to find the best material and tools for your next wrapping project?
Find our latest vehicle wrapping promotions here. https://intamarketgraphics.co.za/intamarket-graphics-promotions/
About Intamarket
Intamarket Graphics is your complete solution provider. From Large / Wide Format Printers, Laminators, Direct-to-Film Printers, Digital Cutters, Heat Presses, and various other equipment to equipment services and materials, including rigid substrates, vinyl, flexible substrates, tools and accessories, application tapes and adhesives, to numerous other consumables. Boasting fast door-to-door delivery across South Africa, with branches currently in Johannesburg, Durban, and Cape Town – Intamarket Graphics prides itself in superior service.
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