How to Stay Visible During the Holiday Season with Eye-Catching Promotional Material
As the holiday season approaches, businesses have a golden opportunity to boost their visibility and attract customers with captivating promotions. But with so many brands competing for attention, how can you make sure your business stands out? According to McKinsey & Company, 93% of consumers make buying decisions based on visual appearance, highlighting the need for eye-catching promotional material.
In the large-format printing and signage industry, having the right equipment and materials can be your secret weapon. We look deeper into how you can leverage your resources to stay top-of-mind during this festive season.
Holiday-Themed Window Graphics
Window displays are a fantastic way to grab attention. Bold, festive designs can transform any storefront into a holiday attraction that draws in foot traffic. Visual Merchandising and Store Design mentioned in a 2022 case study that retailers who use holiday-themed window graphics report an average 20–30% increase in foot traffic during the holiday season. Use seasonal colours, cheerful graphics, and playful fonts to create a joyful atmosphere. Window clings, decals, and stickers are ideal for this purpose, especially when you can easily change them out as holiday themes evolve from early December through New Year.
Tip: If you’re using a vinyl cut out, go for a heat-resistant material with removeable adhesive for easy application and removal. Lamination can add extra durability to your designs, ensuring they stay vibrant even in busy environments. Another short-term alternate is a static cling vinyl.
Product: DIGIT 150 CLING Transparent Gloss – R3499 per roll excl. VAT
Equipment: Liyu DF Cutters; Liyu GF1521 Cutter; Fulei BU 650II PLUS
Custom Signage
Signage is a holiday marketing staple, but you can elevate yours by tailoring it to your audience. Think about festive messages that resonate with local traditions or create a countdown to encourage urgency. According to Sign Research Foundation’s 2022 report, 80% of consumers can recall seeing a banner or flag advertising a sale or special promotion, with 67% of people making a purchase after seeing such promotions.
Tip: A large-format printer will be your best friend for vibrant, high-resolution signage. Don’t forget to laminate them to protect against outdoor wear, ensuring they look fresh and inviting all season.
Products: Intamarket Graphics Economy Private Label White Printable Vinyl (80 & 100 mic) – Perfect for vibrant, long-lasting colour; Intamarket Graphics Economy Private Label Metalized Silver Print – Add a sleek, metallic touch to your displays; Intamarket Graphics Economy Private Holographic Print – Make a bold statement with holographic effects.
Equipment: Stratojet Hawk; GZ ThunderJet AQ1602UV / S; GZ ThunderJet AQ 3204S; Fulei BU 650II PLUS
Floor Graphics to Guide the Way
72% of consumers notice floor graphics, and 30% of those consumers are more likely to interact with or engage in-store due to the visuals on the floor, Signage Foundation reports. Floor graphics can be both functional and festive. Use them to lead customers toward specific promotions or products or to create a path through a holiday-themed section.
Tip: It is important to use a certified slip-resistant lamination for safety. Your printer and laminator will be essential for producing clear, vibrant graphics that withstand high traffic.
Product: Intamarket Graphics Economy Private Label Gloss & Matt Lamination
Equipment: GZ ThunderJet AQ1602UV / S; GZ ThunderJet AQ 3204S; Fulei BU 6500II Plus
Eye-Catching Vehicle Magnets
If your company has delivery vehicles or service cars, why not deck them out for the holidays? A festive vehicle magnet can transform your fleet into mobile billboards, spreading holiday cheer and promoting your brand wherever they go. MarketingProfs states that on average, a vehicle with a magnet will reach 30,000 to 70,000 people per day, depending on its location and usage, significantly boosting brand visibility during the busy holiday season.
Tip: Use printable magnetic vinyl and a reliable cutter for custom, eye-catching designs.
Product: Intamarket Graphics Economy Private Label Magnetic Vinyl – Ideal for versatile, reusable displays.
Equipment: Trimalco Apollo XL, GZ H0906EI
Create an Advent Calendar Promotion
In 2023, Retail Week reported that 90% of customers say they enjoy Advent Calendar promotions, with many finding the daily surprises festive and engaging, which leads to higher overall satisfaction with the brand. An advent calendar with special offers or surprise gifts each day can keep customers returning. This could be an online feature or a physical display that encourages customers to engage with your promotions. Each day could reveal a discount, a bonus product, or even a festive graphic that builds anticipation.
Tip: A box printer combined with a digital cutter is the perfect solution to creating engaging advent calendars your customers would love to get their hands on.
Equipment: RobotJet HK-SP1200WA; Intec SC7000; Intec SC6500; Intec FB 1180-T
Offer Limited-Edition Holiday Apparel
If you have unique, limited-edition products for the holiday season, ensure they’re prominently displayed. According to Retail Dive, brands offering holiday-themed or limited-edition apparel see an average sales increase of 30% during the holiday season, with many customers actively seeking unique, festive clothing.
Tip: Creating holiday-themed designs with easily customizable elements ensures efficiency to meet high seasonal demand.
Products: Heat Transfer Vinyl – now 10–15% off
Equipment: Liyu DF Cutters; Liyu GF 1521 Cutter; Microtec Heatpresses, Fulei Heat Press HT 1720P T2B
As the holiday season ramps up, it’s essential for businesses to stay visible, memorable, and engaging in the minds of consumers. From festive window graphics and attention-grabbing floor decals to limited-edition holiday apparel and dynamic vehicle magnets, there’s no shortage of ways to captivate holiday shoppers. Thoughtfully designed promotional materials can elevate your brand’s visibility and create a welcoming, festive atmosphere that resonates with customers during this high-spending season. Embrace the opportunity to create eye-catching visuals that reflect your brand’s unique personality, helping you stand out amid the holiday hustle and bustle—and make a lasting impression that will carry into the new year.
Intamarket Graphics offers a complete solution for you to ensure you stay visible this festive season – contact us today for our holistic product portfolio.
